Video Script Templates: Short, Explainer, Testimonial and Music Video

A template will not write a good script for you, but it stops you from forgetting the parts that make one work. Copy the format that fits your video, fill it in, then read it aloud with a timer.

1. Short-form template (30–60 seconds)

Part	Time	What goes here
Hook	0–3 s	One line that creates a question or promise
Context	3–10 s	Why it matters, in one sentence
Body	10–45 s	Three beats: facts, steps or story
Payoff	45–55 s	The answer or result the hook promised
Loop or CTA	last seconds	A line that sends viewers back to the start or to part two

More on hooks in short-form video hooks.

2. Explainer video script template (60–90 seconds)

1. Problem: "Every week, small shops lose hours to [problem]."
2. Agitate: one concrete example of what it costs.
3. Solution: "[Product] does [main job] in [simple terms]."
4. How it works: three simple steps, each with a visual.
5. Proof: a number, a result or a short customer line.
6. Call to action: one clear next step.

Example opening: "You took ten photos of your receipt and still can't find it at tax time. Here's a three-step fix."

3. Testimonial video script guide

Testimonials should not be scripted word for word: viewers spot memorized lines, and in many countries endorsements must reflect the customer's genuine experience. Instead, use a question guide and let the customer answer in his or her own words:

1. What was the situation before?
2. What problem were you trying to solve?
3. Why did you choose us?
4. What changed? Any concrete result?
5. Who would you recommend it to?

Edit the answers into a before, turning point, after structure. Never invent testimonials or use actors presented as real customers, and disclose any payment or free product the customer received.

4. Music video treatment

Music videos usually start from a treatment rather than a dialogue script:

Section	Content
Concept	The idea in two or three sentences
Look	Palette, locations, references
Song map	Intro, verses, chorus, bridge with timestamps
Shot list per section	What we see in each part, and where the cuts fall
Performance vs story	How much is the artist performing vs a narrative

For AI-generated visuals, see AI music video generators.

Two-column format for any template

Whatever you write, put visuals on the left and audio on the right. It makes editing faster and shows immediately where you have nothing to show. More in how to write a video script.