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Nine by Sixteen9:16

The short-form video playbook

Make vertical video
people finish watching.

Practical guides to TikTok, YouTube Shorts and Reels: faceless formats, hooks and scripts, AI tools used sensibly, platform specs and the numbers that matter.

Start with hooks Faceless channels

Latest guides

Every short, in 3 steps

  1. 1

    Hook

    Earn the next three seconds. Open with the payoff, a question or something the viewer has to see.

  2. 2

    Hold

    Keep one idea per video, cut every pause and change the picture often enough that eyes stay on screen.

  3. 3

    Land

    End on the point, not a goodbye. A loop back to the opening keeps rewatches up.

Explore the guide

Faceless ChannelsNiches, formats and workflows for channels that never show a face.Scripts & HooksThe first three seconds, story structure and writing for 30 to 60 seconds.Tools & AIAI voices, video generation, editing and captions: how the tools work and what to watch for.Platform SpecsAspect ratios, lengths, covers and scheduling on TikTok, YouTube Shorts and Instagram Reels.GrowthAnalytics, retention, posting rhythm and turning views into a real audience.